(ANSA) - Milan, October 27 - What has been dubbed the first
ever 'Disneyland of food' is expected to open in Bologna either
late next year or early the following one.
The Fabbrica Italiana Contadina (F.I.CO.) will cover a
surface area of some 80,000 square meters including a hectare of
demonstrative fields and livestock raising grounds, and almost
that much of markets and shops alongside 40 raw materials
processing workshops, 20 restaurants under the artistic
direction of chef Massimo Bottura, 10 classrooms for didactic
activities and 4,000 square meters of pavilions for food-linked
initiatives on Italy and its biodiversity.
Forty of Italy's top agrofood firms and consortia will be
represented, ranging from Parmigiano Reggiano and Grana Padano
to Pizzoli potatoes, from Lavazza coffee to Balocco panettone as
well as Pelino confectionary and Casillo pasta.
The project, presented at Expo Milano 2015 on Monday, was
created as an initiative by Centro AgroAlimentare di Bologna
(CAAB), was sponsored by the Bologna town council and will be
managed by Eataly World, a company made up of Eataly and Coop.
"It will be our Disneyland," said Eataly founder Oscar
Farinetti, in announcing that the site will be ready between
late 2016 and early 2017. "It will attract tourists from around
the world. We expect to see six million visitors every year: two
million foreigners and four million Italians, including half a
million children - through school trips and special visits - and
600 business visitors."
"I thought up F.I.CO. specifically for children," Farinetti
said, "seeing their enthusiasm at the Expo. It's the same as I
felt going with my father to the 1961 Expo in Turin: at 7 years
old, for the first time I felt like I could be part of the
future, and I hope that F.I.CO. will be able to spark the same
sort of emotions in its small visitors."
Adults will also find a great deal of interest in the
'Disneyland of food' including in its 20 theme-based restaurants
and street food kiosks. Three-wheeled bicycles by Bianchi will
be available for riding around the park, with a cart at its
front and a small refrigerator to do some shopping while riding
around the 'park'. An estimated 2,000 companies will be
involved, with 3,000 workers in ancillary industries and 700
inside the park itself.
"F.I.CO. will carry on the Expo's legacy," underscored
Emilia Romagna Governor Stefano Bonaccini. "The regional
government has believed in the Expo since the very beginning,
even in the most difficult moments, as shown by the fact that -
as soon as we were sworn in - we doubled the investment in the
Expo. With this project, Bologna will be ever more at the center
of Emilia Romagna and all of Europe, and will become an engine
of growth for this country."
"F.I.CO. is a unique project," added Bologna Mayor Virginio
Merola, "which will surely changes the type of tourism coming to
our city. Bologna aims to live on the diversity of Italian
foods, tastes and people, to be a pluralistic city able to bring
together different lifestyles with its 60,000 university
students and its 120 nationalities."