Brembo dresses up calipers

Pioneer in design and technology

(ANSA) - Rome, March 6 - Technology combined with design and lifestyle considerations is the basis used by Brembo, which in its experimenting with color 'plays' a bit with the latest trends in fashion, art, style, and design. Since its red brake caliper introduced over 25 years ago, Brembo has been focusing on the color if its products to strengthen the distinctive character of every vehicle it fits out. Even now it continues to bring something new to the scene and - after almost 60 years of innovation - it is going beyond with colors that make it a pioneer in design and not only in technology. For the Geneva Motor Show, Brembo took its inspiration from the world of fashion, design, art, and style to dress up some of its calipers with unusual "attire" for a car part, as part of a journey made up of provocation, chromatic suggestions and graphic textures.​​​ And so there is a caliper painted with a camouflage pattern, a classic, here revisited in the colour of the year. Or for lovers of luxury, the glittered caliper, and for the trendiest and most irreverent, here is the caliper with the unmistakable reference to the famous English fabric with argyle pattern. The journey continues with a look at the past, with the "vintage" caliper, simple and minimal, which recalls the geometries of the '70s, or the caliper with fluorescent, contrasting and sometimes excessive colours of the '90s, and again with a creative caliper inspired by writers and street art.
    Brembo's experiments do not stop there: if the new trend of the moment suggests an aggressive look, here is the caliper that recalls the spotted coat of the felines, and the tattooed caliper, with its dragon. And for nature lovers, there is also a green interpretation.​ ​ These are just a few suggestions that will not go into production and that Brembo presents to underline the perfect mix of aesthetics and functionality, which make each Brembo caliper an icon of style.​