Culture Minister Dario
Franceschini "has sewn a straitjacket onto us" with a new law
requiring TV channels to broadcast Italian films or serials in
prime time, Mediaset director Gina Nieri said Friday.
"Why on earth, in 2017, should I be forced to broadcast an
Italian film between 18:00 and 23:00," Nieri asked at at an
event at State broadcaster RAI.
Last month the cabinet approved a decree setting quotas for
Italian films on Italian TV.
Franceschini said the new rules "valorise creativity and
Italian cinema".
The cabinet said there would be "strong penalties" for
breaking the rules.
Amazon and Netflix will also have to apply them, it said.
The salient points of the new rules, sources said, are that
every Italian TV channel will have to show at least one
Italian-made film or serial in prime time once a week - or twice
a week for State broadcaster RAI.
There will also be a compulsory rise in investment quotas for
acquiring or producing Europan works, and sanctions for
non-compliance will also rise.
photo: Franceschini
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